A few years ago, I gave a talk to the OBOD Summer Gathering about the role of young people in Druidry. I began by pointing out that the average lifespan for an adult during the Iron Age was about 30 years – even if the sky-high rates of infant mortality were excluded. Today, we tend to think of elderhood as something reserved for those over 65; but to our ancestors, anyone over 30 would have been looked upon as an invaluable source of wisdom and experience. To accentuate the point, I invited the audience to stand up, and then asked all those over 35 to sit down again. If we were Iron Age druids, the majority of those seated, I explained, would be dead. Although the point I was making about the relativity of youth and eldership is an important one, this little experiment – getting anybody over 35 to sit down – revealed something else. Of a room full of 150 people, only about 9 were left standing. If this sample is taken to be indicative of the Order as a whole, that means only around 6% of OBOD’s members are aged between 16 and 35. By contrast, this age bracket covers some 26.4% of the UK’s general population.
This lack of young people at OBOD gatherings made manifest something that had been lingering in the back of my mind for some time; something that had previously only been whispered over campfires, on kitchen tables, late at night when the wine was flowing. Not only are few younger people coming to OBOD events, but some of my friends report that there seem to be fewer people of all ages taking an active role in organising events and rituals. While people are still coming to big public rituals at seasonal festivals, they are less and less inclined to volunteer to organise them, or to take on regular commitments of any kind. Moots are shrinking, it’s harder to fill up workshops, and getting enough volunteers to set up and run camps and gatherings is a struggle. For a long time, I suspected that this was confined to OBOD – Druidry, after all, has a powerful association with old white men with old white beards – but having spoken to friends of mine involved in other traditions, it appears to be more widespread, if not as extreme in other parts of the community. I’ve been told that the number of registered members of the Pagan Federation has gone down for the first time. At the Harvest Moon Conference in 2016, Melissa Harrington confessed that she felt that this decline in active participation was indicative of Paganism “going underground” again. Most of the Pagan Federation events I’ve been to recently have shown a similar demographic spread to OBOD ones.
All this is developing in the context of our experience of the most recent UK census in 2011. Ronald Hutton calculated in Triumph of the Moon—published in the mid-nineties—that the number of initiated Pagans was around 17,000 – 20,000, with a larger number of “active engagers” of about 120,000; people who may revere Pagan gods, practice magic, and mark seasonal festivals, but are not initiated into any Pagan group. When the 2001 census recorded some 44,000 Pagans across Scotland, England, and Wales, this figure attracted considerable press attention, both positive and negative. Hutton speculated that if 44,000 people were sufficiently invested to identify themselves as Pagan on a census—double his figure in Triumph—the number of more loosely affiliated “active engagers” could have doubled too; creating a figure of 250,000 people.
In advance of the 2011 census, major Pagan organisations in Britain led the Pagan-dash campaign, encouraging people to identify themselves as Pagan on the census. However, the number who reported themselves as “Pagan” increased to only 56,620 people—and depending upon how broadly one defines “Paganism,” the number of those identifying as a member of a Pagan or esoteric tradition increased to around 80,000 people. As Vivienne Crowley pointed out, this indicates that the meteoric growth of the 1990s had slowed. My concern is that the declining number of young participants in the Pagan community in Britain, and the general diminution of those taking an active role in the community as a whole, indicates that that growth has stalled. British Paganism—as a subculture and as a movement—is in trouble.
The clickbait-y title of the piece—chosen to encourage you to read what I have to say (sorry)—is doubtless an exaggeration. As such, I’ll need to make a couple of caveats. The problem I mention above is not some catastrophic dissolution of the social relations from which the Pagan Movement in Britain is forged; there is no imminent disaster, we’re not all in schism or at each other’s throats. The fact that this crisis is a slow crisis, I suggest, is what makes it so easy to ignore. But communities are not just vulnerable to feuds and disruption; time itself is an enemy. It is said that we are all dying, one day at a time—but communities have ways of warding off the parabolic curve toward the grave, by recruiting new members from new generations. If none of these ways are followed, however, then a community will necessarily disappear, subjected to the remorseless attrition of the passing of years. The death of the Pagan Movement is some way off; my aim here is not to pronounce its imminent demise, but rather to draw attention to a set of problems that, if unaddressed, will necessarily lead to the movement dying away.
I’d also stress that the scope of my observations above is necessarily quite limited. This situation applies solely to British Paganisms, and not to those of other countries. On a recent trip to Australia, for example, I witnessed a quite different reality—in which a great many of people my own age are getting involved in and leading Pagan traditions. In European countries, I know, the demography is similarly diverse. Are there thriving covens and groves, recruiting many members under 30, out there in the UK somewhere, that I have yet to meet? Very possibly. If they do exist, I’d very much like to meet them; it’d be fascinating to learn how they’ve managed to buck the trend that I’ve observed in my own experience of the British Pagan Movement.
I also think it’s important to point out that the decline in British Paganism does not mean in the slightest that magical practice, animistic beliefs and ritual, British folkways, or the celebration of the wild and mythic heritage of these islands as a whole is under threat. Indeed, I would suggest to the contrary; that all these cultural practices are very much alive, and growing, amongst the younger generations as anywhere—indeed, witchy stuff, hippy vibes, eco-activism, and nature mysticism are more on trend than ever. Which makes it all the more bizarre, to my mind, that existing British Orders, Traditions, and Camps are not riding the wave of the neo-folk, authenticity-seeking, sustainability-conscious zeitgeist. Hutton’s distinction between initiated Pagans and “active engagers” is very useful here—it is important to stress that becoming an initiate of a mystery school, and actively engaging in a broader cultural tradition of enchantment do not necessarily relate to one another. They are two rather different things.
What is in decline, then, is something quite specific—the Pagan Movement; a collection of organisations, publications, ceremonial genres, training courses. That collection is no longer feeding the appetite of the general public for the magical. That appetite has not gone away; indeed, it has potentially increased—so we must ask ourselves what has changed.
Dealing with some existing explanations
When I’ve raised this issue in the past, some of those I’ve spoken to tend to comment upon it in a number of ways. Firstly, they tend to argue that young people are just inherently less interested in spirituality—being more concerned with enjoying themselves, having children, or working—and that they will find Druidry when they become more spiritually-inclined as they get older. Secondly, the argument is made that there are probably many younger druids, but they just don’t come to the existing selection of events. Finally, some druids argue that most people are fundamentally ignorant and insensitive to the subtle forces and immanent power of wild places. Each of these commentaries serves to minimise the problem; the assumption being that the absence of younger people will resolve itself in time. With regard to the dip in the number of people prepared to take on organisational responsibilities, people tend to simply shake their heads, and mutter darkly about adverse economic conditions. I’ll deal with each of these responses in turn.
The suggestion that young people are necessarily less spiritual is one that doesn’t reflect my own experience, nor does it chime with the history of Paganism as a movement. I routinely meet people my own age with a deep and profound engagement with religious and spiritual practice—but they’re just normally involved other organisations—such as Western Buddhist Orders, the Brahma Kumaris, or even liberal churches—over Pagan ones. As I’ve already pointed out, much of what Paganism is all about is very popular amongst young adults today. This reflects a long and passionate history of youthful involvement with magical and mystery traditions; the 1990s “Teen Witch” phenomenon demonstrated an enthusiastic appetite for enchantment amongst teenagers, and as Helen Berger and Doug Ezzy eloquently point out, the derisory views of this phenomenon by more experienced practitioners was largely ill-founded. As I pointed out at the beginning of this article, if you go far back, pretty much all the Druids and priests of pre-Christian times would have been in their 20s. And although many people will get more inclined to involve themselves in spiritual practice as they get older, the same could be said in the reverse—it is a well known phenomenon for spiritual ardour to cool with age.
The more moderate claim—that young Pagans are out there, but they aren’t coming to events or undertaking courses—is more plausible. As I’ve said, there’s plenty of evidence to suggest a large population of “active engagers” in Pagan material—even if they aren’t accessing that material through active participation in the community itself. But that begs a further question: why are British Pagan community leaders not organising events and courses that better cater to the majority of people? What might resources of this kind look like? The fact that the majority of those interested in “Pagan” themes in Britain aren’t being catered to by what’s already on offer within our community is not a reason for complacency; if anything, it should be the opposite. I would suggest that we’re simply doing as we’ve always done, even though it clearly isn’t working in the way that it once did.
The final claim—that most people simply don’t appreciate what the Pagan movement has to offer—is, I think, the reason for this complacency about the narrow appeal of our movement in Britain. For much of the 20th century, Pagans have been viewed with thinly-veiled hostility by British society at large, with most of our values—from respect for nature to equality for women, from sexual liberation to a valorisation of the imagination—being decidedly countercultural in nature. This had direct consequences; in custody battles, in dealings with the police, in employment and at home. This experience—part of living memory for most Pagans today—has reinforced the perception that the rest of society simply “doesn’t get” what we’re all about.
But the fact is that British society and its values have changed dramatically since the 1980s. Much of what once made Paganism radical is now widely accepted by those of all religions and none. It is no longer particularly progressive to believe in the central importance of the natural world, or in basic equality for all. Though these values are under attack from corporations and far-right populist movements, the very fact that the opposition to these values has crystallised at this moment demonstrates the broadening of their appeal. People would have no need of the gurning outrages of Nigel Farage and Katy Hopkins if everyone still took their regressive views as common sense, as they once did. While British Pagan organisations have concentrated on mainstreaming, it has escaped the notice of many of us that the mainstream is now increasingly flowing in our direction. We are winning the argument.
And yet, rather than harness this tectonic shift in the soul of Britain, some Pagans have remained pretty insular in their thinking. The recent memory of bigotry shown toward our community has become a shield for other, less edifying attitudes. Like members of most subcultures, it’s tempting for Pagans to look down on those outside of our small community, characterising the general public as mindless, uncritical “sheeple” or “muggles,” enslaved to societal expectations. We are all familiar with the extreme form this attitude can take; the British Pagan Community has its fair share of what an American friend of mine referred to as “Grand High Poobahs.” But I would suggest that we all need to be vigilant against this tendency within ourselves—myself included. In the past few years, I have met so many people who shared identical values to those of contemporary British Pagans. Though lapsing into a bit of mild snobbery is a ubiquitous trait in British society, I suggest that it has led us initiated Pagans into underestimating the current reach and appeal of the things we care about most. As such, we’ve become vulnerable to a sort of Religious Hipsterism—treating our religion less as a vision of a better world, and more as a mode of personal distinction that lifts us upward in the unending churn of the class system.
To return to Hutton’s formulation, then, it appears the problem is not the decline of all cultural practices that can be connected to the Pagan revival. Rather it is a disjuncture between the orders, traditions, newsletters, groups, literatures, and organisations that make up the “Pagan Movement”—and a broader audience of “active engagers” that is larger than ever. But how has this rift emerged? I suggest that, of the comments I’ve mentioned so far, the one that sets us on the path to understanding this process is the last—those grim reflections upon economic adversity, and its impact on people’s ability to engage in the time-consuming task of organising and volunteering for community activities.
The Political Economy of Paganism
In one of my first essays on Gods and Radicals, I explored the political economy of contemporary Paganism. There I argued that Paganism is quite unlike more established religions, in that the prevailing economic structure is not a church, or a monastic order, or an ashram—but rather a fandom. It is a group of avid enthusiasts, who consume content produced by a smaller circle of creators, who distribute their content through an open market—with that content being celebrated through events organised by enthusiast-volunteers. My aim in producing this description was to provide the most accurate picture of how goods, services, labour and authority circulate in our community. The point is not that individual British Pagan authors, workshop leaders, diviners, and shopkeepers are greedy capitalists. In fact, all the creators on the British scene that I have met are generous and altruistic, with spiritual rather than profit-motives. The point is that the system in which they all work is a market-oriented one. And as it lives by the market, I suggest, so our community is now dying by it.
Within the British Pagan Community, two kinds of organisation played a key role: the Independent Small Business and the Unincorporated Association. Mind Body Spirit Shops and Bookshops are all small businesses; institutions that rely upon commerce, but provide a hub for existing initiates, and, crucially, allow new seekers a means of finding their way into the community. Through the gateway represented by the MBS Shop, the seeker would find their way into a network of covens, orders, groves, moots, ceremonies, and camps. All of these are forms of Unincorporated Associations, run by volunteers, usually at cost—if any money changes hands at all. The key feature to both these types of organisation—Small Private Companies and Unincorporated Associations—is that they’re both very vulnerable to fluctuations in the wider market.
The fate of the MBS Bookshop makes this vulnerability plain. Like all small, independent shops, a great many pagan or MBS bookshops have been forced to close, afflicted by economic instability in the wake of the Great Recession, rising business rates, and—most importantly—out-competed by internet retailers. The Internet has now largely replaced the bookshop as the first place seekers go to find out about our traditions. Pagans were early-adopters of the Internet, and the web provided an invaluable means for Pagan groups to meet and work with one another. But the Internet itself has transformed drastically since the 1990s. Web design, search-engine optimisation, and e-marketing have become tremendously advanced, funded by vast amounts of corporate capital. In the crowded marketplace of online content, it’s easy for your brand to be drowned out unless you can successfully deploy a rich supply of fresh, original content, distributed adroitly through social media—much of which consumers expect for free. British Pagan organisations have been slow to adapt to this environment; and while being slightly dated and tatty adds to the charm of an independent bookshop, a website that is poorly designed or has late 90s coding won’t look any better for it. To those of us who have grown up with the internet, an old-fashioned website is downright off-putting.
A further problem from a commercial standpoint is the fact that Paganism’s “brand” has suffered in recent years. As John Halstead has pointed out, we’ve gone from being perceived as a threat, to being seen as a joke. Although efforts to mainstream the Pagan movement have brought undoubted benefits, it has nonetheless had the unintended side-effect of removing some of the edgy charisma that was once part of the movement’s appeal. This effect has been compounded by the fact the British Pagans who most assiduously court publicity are amongst the most eccentric, with the lowest production values. Those of us who are less inclined to dress up crushed velvet, or give ourselves grand titles exceeding our actual accomplishments have ended up avoiding the limelight entirely. Though understandable, this reaction has meant that the British public now have a mental image of Paganism that amounts to little more than bad cosplay at the Summer Solstice.
If we turn away from the shop front, towards the community meeting in the function room upstairs, we run into a different set of issues—but ones that can nonetheless be traced back to market forces. The Pagan Community is reliant upon the voluntary labour of enthusiasts, as the events rarely collect enough cash to pay the going rate for the labour involved. During the 1990s, when many camps and moots were being set up, this was not a problem—benefits and wages were generous enough to allow people copious spare time that they could devote towards voluntary activities. But after decades of cuts in state finances and stagnant wages, paired with a rising cost of living, people across the country are struggling to make ends meet, and are working longer hours. With their increasingly limited time off, they now need to focus upon domestic labour, spending time with their loved ones, and on recreation—activities that “recharge the batteries,” allowing them to continue working.
Voluntary labour and extra-curricular learning have both suffered, as people no longer have the time or energy to spare to engage in them. Unfortunately, these are precisely the two types of activity upon which the Pagan community was built in the mid-20th century. As the amount of spare time available has collapsed, so have the number of people prepared who can find the time to become initiated, learn the mysteries, and then enact them for others for free. The only exception are those who have already secured sufficient assets so that they no longer need to work for a living; that is, retired people.
In short, the same reason lies behind the aging of British Paganism, and the decline in the number of active initiates prepared to run events. The Pagan Movement was constructed, quite unintentionally, as a network of commercial relations, that in turn stimulated a thriving voluntary scene, all gathered around a common genre of writing and ritual. But as market conditions have changed in the past few decades, this delicate arrangement has been yanked out of alignment. The Movement has not remained competitive in the crowded marketplace of online content, and has not made the most of its distinctive brand. Given that people are more pressed for time and money than ever, fewer young, working people are attracted to it, and there are no longer enough volunteers available to run its events.
Beyond Commerce, beyond work: The way forward
Although I have taken pains to reveal the commercial underpinnings to British Paganism, this does not mean that I think this situation is an ideal, or even good state of affairs. There are a great many alternative ways of organising ourselves that would make our core activities much less vulnerable to shifts in the wider economy. Equally, in saying this, I do not mean to criticise anybody’s individual way of making a living—as I’ve said, I have not met anybody on the British scene who I would describe as a profiteer, exploiting their spirituality to collect a tidy sum. Instead, what I’ve experienced is lots of passionate, enthusiastic people, aspiring to earn a wage in a fulfilling way. But it is interesting that the social structure that developed organically around our Movement was in the first instance a capitalist one. Even our voluntary arrangements, as I have argued, have been directly affected by adverse market conditions. This just goes to show that the British Pagan Movement is not exempt from the prevailing capitalist logics that structure British society in general. And these same logics are now placing the very longevity of our community in question.
To lay out the issues before us plainly, there are two things with which the market once supplied the Pagan Movement in Britain. Namely, a means for “active engagers” to find out about the Movement and become initiates within it; a shop-front, in other words—and sufficiently generous and un-taxing sources of income to allow for initiates to pursue the mysteries in their spare time. The market in Britain no-longer provides us with these things, and so our community is withering on the vine. Although there are, perhaps, more “active engagers” than ever, we are cut off from them. The question that now lies before us is this: How can we better connect with this large pool of active engagers, of all ages, and how can we better sustain the practice of the mysteries, now that people’s time and energy is so short?
I cannot provide a comprehensive programme of solutions here, though I will venture some suggestions in future articles. But there are some key observations I wish to make, by way of concluding remarks:
- It is clear that our movement’s focus around long-term, expensive, extra-curricular pedagogy – that is, upon initiation pursued in one’s spare time, with one’s spare income—is becoming harder to sustain. In these trying times, active engagers need healing and well-being as much as they need initiations. Now is the time for us to reflect more than ever upon our responsibilities as magicians, rather than our rights as religionists. We must care for the Earth and its peoples.
- This does not mean we should abandon our drive to initiate more people into the mysteries; but it means we should re-think how and why we do this. If we are serious about broadening the reach of what we do, we need to find ways of making it accessible and feasible for people to learn about it.
- This, if anything, shows us one thing—British Paganism is being killed by capitalism. Although I have cast it in quite stark, commercial terms, at the heart of the Pagan community sits a utopian vision of free-association: a Bookchinite imagined village, in which individuals are free to interact with one another regarding matters of mutual interest, and to exchange goods and services in a similar manner. There are many ways in which this vision has been put into practice; particularly in the voluntaristic dimensions to the Pagan experience. I have lived and breathed this sort of lifestyle at Pagan camps I have attended. But it has become increasingly hard to sustain in the cut-throat landscape of post-recession Britain. If we’re serious about wanting to build a village-like community in contemporary Paganism here, we’ll need to destroy capitalism in order to do it.
Jonathan is a social anthropologist and human ecologist, based at the University of Cambridge. He is a specialist in the political economy of the British landscape, and in the relationship between spirituality, the environment, and climate change. A member of the Order of Bards, Ovates, and Druids, and an eco-animist, Jonathan maintains a blog about his academic fieldwork called BROAD PATHWAYS.